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China Film International officially established in Shanghai Free Trade Zone

2014-6-18

In the evening of June 18th, China Film International Media Co., Ltd. (CFI), that co-invested by four companies, China Film Equipment Co. Ltd, China Film Digital Film Development Co., Shanghai Hua Da Film Co. Ltd, and China International Media Co. Ltd, was officially set up and held the opening ceremony in Shanghai. Stanley Tong, the distinguished director and producer, is the President of CFI. He will establish an international production team and it strives to be an outstanding member in the international co-production film market. La Peikang, Chairman of the China Film Co., Ltd, Hu Jinjun, Director of the Shanghai Municipal Administration of Culture, Radio, Film and TV, Bai Fangqin, the Vice Minister of the Propagandistic Department of Guizhou Province Committee, and many others in leadership position attended the opening ceremony. 


In 2014, the China Film International Media Co., Ltd. (CFI) was established in the Shanghai Free Trade Zone. It is an integrated film enterprise with domestic and international competitiveness and the complete industrial chain of film production, marketing, distribution, post-movie product development, conference and exhibition, and the industry incubator. The mission of CFI is to build the collaboration and distribution platform for the international co-production film, to provide globally influential film-related products, and to promote the Chinese culture and its creative industry to a global audience. 


One of the greatest highlight in the opening ceremony is that more than one hundred film industry leading figures and stars including Jackie Chan, Eric Tsang, Lee Minho, Song Hye-kyo, Kim Hee-sun, Huang Xiaoming, Angelababy, Liao Fan, Zhou Libo, Tian Yuan, and Allen Ting.attended the event or sent congratulatory videos to witness the genesis of China Film International. 


Becoming the pioneer of Chinese films in global market via the integration of high-quality resources 


This joint venture is the result of a long-term collaboration between Stanley Tong and the China Film Co., Ltd. Together they have created major blockbusters such as “The Myth” (2005), “Rumble in the Bronx” (1995) and “CZ12” (2012) in which Stanley was the producer and screenwriter. Seting up the CFI was a huge project, because it took Stanley and China Film three years to complete the set up. CFI aims at utilizing the financial advantages and international opportunities provided by Shanghai, and drawing support from Stanley’s rich production experiences and overseas resources. In 2005, "The Myth" had huge influence in South Korea and created incredible commercial miracle. CFI has already started to organize an international artist agency to cultivate and promote industry talent.  Combined with China Film’s powerful industrial chain, CFI’s ultimate goal is to translate into a significant film force. Its objective is to tell the Chinese story to global audience through co-production commercial films. 


In the next three years, CFI intends to produce ten films of various genres, including action adventure, future war, magical legend, gang suspense, romantic love, and comedy adventure. Five of the films are in the final stages of scriptwriting and pre-production; they will be filmed by the end of 2014. Not only has CFI attracted new talents in screen-writing and seasoned film makers, it has also drawn popular Internet-writers like RuJinHeZai and Xi Feng. Furthermore, it has invited top-notch Hollywood script doctors and producers to support newly discovered talents. During the ceremony, Stanley stated, “the chemistry produced by the fusion of Hollywood technology and traditional Chinese story has always being my passion”. When appraising Stanley Tong, his senior partner, famous actor Eric Tsang commented “unlike other Hong Kong producers, he chose to live in Shanghai for 12 years in order to enter the Mainland market, this is extremely helpful for his future production that speaks more to the general public”.  


Improving diversified industrial ecology based on developing resources in Shanghai 


As the birthplace of Chinese film, Shanghai brought the initial glamour for national film industry. In today’s golden time of Chinese film development, China Film has settled down in Shanghai Free Trade Zone. This was a historic moment for China Film and Mr.Hu believed that it sent a powerful message: The era of the resource integration of Chinese films and diversified development has come. The establishment of CFI is to break the differences of regional culture and resources between the administrative setup, build the new multi-level mode and system of film production, marketing, and distribution, to promote diversity of content creation and manifestation. 


As the birthplace of Chinese film, Shanghai ever brought initial glamour for national film industry. In today’s golden time of Chinese film development, the China Film combines with Shanghai in Shanghai Free Trade Zone. This historic combination is considered by Mr.Hu as releasing a strong information: the time of Chinese films resources integration and diversified development has come. The establishment of CFI is to break the differences of region culture and resources between the administrative setup, build the new multi-level mode and system of film production, marketing, and distribution, to promote diversity of content creation at present.